$3 million Jeff Koons “Hulk Elvis” sculpture leads Frieze New York 2025 sales.

Frieze New York 2025 opened to VIPs on Wednesday, May 7th, drawing a robust crowd of collectors, museum leaders, artists, and other cultural luminaries to The Shed in Hudson Yards. Now in its 13th edition, the fair hosted more than 65 galleries from over 25 countries.

Opening day drew notable names, including Anderson Cooper and Raf Simons, in addition to a hefty slate of art world leaders like artist Tracey Emin, Studio Museum director Thelma Golden, Met CEO Max Hollein, and major collectors and patrons Pamela Joyner and Agnes Gund.

Exhibitors reported early interest and sales across categories, from emerging to blue chip. Seven-figure sales were led by one of Jeff Koons’s “Hulk Elvis” sculptures, which went for upwards of $3 million at Gagosian; and a Tracey Emin painting thatsold for £1.2 million ($1.59 million) at White Cube. Perrotin was one of few galleries that reported a sold out booth, having found homes for its seven Claire Tabouret paintings, priced in the range of $65,000 to $200,000.

“Attendance in the opening hours has been good,” said gallerist Thaddaeus Ropac. “The pace is notably different—people are taking their time and being really considered. But this slower pace gives collectors space to make their decisions. We’re cautiously optimistic.”

Here, we round up a selection of leading sales reported by galleries at Frieze New York 2025. Check back on Monday for our full sales report.

Leading sales from Frieze New York 2025

My World Was Broken Because of You, 2024
Tracey Emin

White Cube

Zeugma, 2024
Liza Lou

Thaddaeus Ropac

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