Expert Advice on Licensing Your Artwork
This month we are looking into the curious world of licensing your artwork. Many of you have asked questions about what it means, why one should do it, how to go about licensing your art, and the challenges around copyright. So that’s what we’re going to cover. Above image: Yukka Flat, 2019, Charles Inge, Acrylic on canvas, 120 x 160 cm | 47.2 x 62.9 in Expert Advice on Licensing Your Artwork What Does It Mean to License Your Artwork? Licensing your artwork means allowing a person, business, company or organisation to use your work for their product or project. This could be for a physical item like a book cover or a cushion, or an advertising campaign, either in print or online. You may also be asked if the original piece can be featured in promotional photography for marketing or TV/film. As creator of the work, you will need to grant them the license to use it and be paid for doing so. There are various ways in which you can receive payment. If it’s an advertising campaign you are likely to be offered a flat fee or ‘buy out’ for a set term of usage. For …
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