Ivona Martinčić: Blending Textiles, Paint, and Emotion

“My mission is to empower people to embrace their uniqueness and to be whatever they want to be.”

From Interior Design to Artistic Exploration

Ivona Martinčić (Instagram: @voona.design) began her journey into the world of art through a deep connection with interior design. Based in Croatia, she initially pursued studies in French and English language and literature before continuing her education at the KLC School of Design in London. Her time in London left a lasting impression—she fell in love with the city’s energy and now considers it her second home. Working as an interior designer gave her a deep understanding of aesthetics, space, and composition, but it also ignited a desire to create with her own hands. This longing led her to explore textile-based decorative wall art, a path that eventually expanded into oil and mixed-media painting.

Her design expertise continues to shape her artistic approach, allowing her to craft works that seamlessly complement modern interiors. The balance between structure and creativity is evident in her paintings, which blend contemporary sensibilities with a bold, expressive touch. Whether incorporating textiles into her paintings or experimenting with an array of materials, she remains committed to pushing artistic boundaries. Her ability to merge fine art with design aesthetics results in pieces that feel both visually compelling and emotionally resonant.

Beyond aesthetics, her work carries a deeper purpose—connecting with audiences on a personal level. Through her art, she conveys themes of individuality, empowerment, and emotional expression. Her journey from designing living spaces to creating artwork that speaks directly to people’s experiences reflects her belief in the transformative power of art.

Ivona Martinčić: A Creative Awakening Through Street Art

While Martinčić’s artistic career began with interior-focused textile work, a pivotal moment arrived when she was invited to participate in a street art project in Zagreb. The initiative aimed to highlight neglected urban spaces by “repairing” damaged walls with knitted or crocheted art installations. This unconventional approach to public art gave her an entirely new perspective on artistic expression, one that was raw, immediate, and interactive.

One of the most profound realizations she had during this project was how accessible and impactful street art could be. Unlike interior design, which is often confined to private spaces, these public installations invited spontaneous engagement. Passersby would stop, observe, and ask questions, making the artistic process a shared experience. The simplicity of her crochet pieces contrasted with their emotional depth, proving that even a soft material like yarn could carry powerful messages. This newfound creative freedom encouraged her to explore conceptual storytelling beyond decorative design.

Among her most memorable pieces is a crochet installation of a broken heart stitched around a crack in a high school wall. Following a devastating earthquake that severely damaged the historic parts of Zagreb, this piece took on an even greater significance. It became a symbol of resilience and hope, showing how art can offer comfort and meaning in times of hardship. This experience cemented her belief that art is not just about aesthetics—it has the power to heal, provoke thought, and bring people together.

The Essence of Her Artistic Vision

Martinčić’s work is characterized by a fearless approach to mixed media, incorporating everything from acrylics and spray paint to textiles and collage. She thrives on experimentation, blending diverse materials to create compositions that feel both contemporary and deeply personal. Her artistic vision is rooted in themes of imagination, empowerment, and freedom, with a particular focus on celebrating the strength and individuality of women.

Portraiture plays a significant role in her work, often depicting women in moments of introspection or lighthearted play. Her paintings convey an effortless elegance, inviting viewers to embrace the idea that imagination has the power to shape reality. Whether through vibrant colors, surreal elements, or dynamic compositions, her art reflects a sense of liberation and joy. She wants her audience, particularly women, to feel encouraged to embrace their uniqueness and carve their own paths without fear.

In addition to her paintings, her crochet pieces continue to be a significant part of her artistic language. Simple yet powerful symbols—most notably the heart—recur in her work, representing love, resilience, and emotional depth. Her ability to seamlessly transition between different mediums speaks to her belief that artistic expression should never be confined to a single form. Whether using yarn, paint, or collage, her message remains consistent: art should inspire, uplift, and challenge perceptions.

Ivona Martinčić: Crafting a Space for Creativity and Community

The environment in which Martinčić creates is as important to her as the art itself. She envisions an ideal workspace filled with natural light, a garden view, and an atmosphere that fosters inspiration. While she continues to work in various locations, she dreams of establishing a dedicated studio that would serve as both a gallery and a creative hub for artists. This space would not only be her personal sanctuary but also a meeting point for collaboration, exhibitions, and artistic dialogue.

Her artistic influences span both the worlds of design and fine art, drawing inspiration from figures like Marcel Wanders, Nika Zupanc, and India Mahdavi. She gravitates towards bold colors, surreal compositions, and oversized elements reminiscent of Pop Art, citing artists such as Tom Wesselmann, David Hockney, and Amy Sherald as key inspirations. Additionally, photographers like Maria Svarbova fuel her appreciation for striking visual narratives. Constantly discovering new artists, she remains open to evolving her style and exploring fresh artistic possibilities.

One of her most cherished works, Rose Tinted Glasses, exemplifies her artistic philosophy. At first glance, it portrays a stylish woman reading a newspaper in a café, but beneath the surface, it conveys a deeper message about perception and control over one’s reality. The subject refuses to be shaped by external narratives, filtering out negativity and embracing life on her own terms. This painting encapsulates Martinčić’s broader vision: art as a means of self-empowerment, joy, and the conscious shaping of one’s world.