
There isn’t a child in America, probably the wider world, that doesn’t have an experience with a Mattel toy. Hot Wheels, Barbie, Masters of the Universe, American Girl, Matchbox cars… I mean, UNO is a Mattel card game. Mattel and the visual identities they have created are weaved into the fabric of childhood and often adulthood. As we delve deeper into the universe of Mattel, we see a company that is keenly aware of its place in the shifting landscape of culture and art. By harnessing the power of nostalgia while embracing bold, new designs, Mattel has carved out a remarkable niche within the art world and the hearts of collectors. In this way, what began as simple toys has…
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